Google Ads. Here are some of the things I normally do with paid search campaigns. Killer Keywords Research and identify keywords that will perform best Most conversions at lowest cost Identify money wasting keywords and block them Hint: They do not show up in the keywords report Superb Structure Great structure increases your quality score. This means you get more clicks for lower cost. Each ad group should have tightly themed keywords, landing pages and ads. We find the best way to group everything. Attention grabbing ads Ad copy should jump off the page and demand your attention. Success is easily measured by click through rate. Ads should explain why you are unique and better. Awe Inspiring Ad Extensions. Double the size of your ad with some catchy extensions. Make your ad POP. Take up more space than competitors. Recall inducing Remarketing Show ads to people who have not purchased yet as they visit other websites. Remind them why you are great and why they should come back to your site and become a customer. Secret Tricks Don't tell anyone... How one word can increase your CTR by 15% What all the loopholes are How to stay one step ahead of the competition