Social Media Insights.

Get up to speed on social media advertising with these videos.

Facebook

If you don't remember anything else remember this:

Targeting is supremely important

You want simple, eye catching ads

Track the results!!!

Twitter

If you don't remember anything else remember this:

Vast majority of users are on mobile devices.

Great interest targeting.

Don't buy followers.

LinkedIn

Pros:

White collar audience.

Robust targeting options.

Cons:

High cost per click.

Limited volume.